The hottest Sany products are rooted in Asia Pacif

2022-08-09
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Sany products are rooted in Asia Pacific with sales exceeding 1billion yuan

Sany products are rooted in Asia Pacific with sales exceeding 1billion yuan

China Construction machinery information

Guide: Recently, many customers have invited us to negotiate and cooperate. During the speech, Xiefeng, general manager of Sany Asia Pacific region, has replied three emails to customers. As of December 13 this year, the sales volume of Sany Asia Pacific has exceeded 1billion yuan, and the popularity of Sany brand in the whole Asia Pacific region has also increased day by day. From

"recently, many customers have asked us to negotiate and cooperate." During the speech, Xiefeng, general manager of Sany Asia Pacific region, has replied three emails to customers. As of December 13 this year, the sales volume of Sany Asia Pacific has exceeded 1billion yuan, and the popularity of Sany brand in the whole Asia Pacific region has also increased day by day. "From the previous' mistrust 'to the current rush to buy Sany products, we have won the hearts of customers." Talking about the current sales situation, Xie Feng smiled happily

According to Xie Feng, Sany Asia Pacific region includes Singapore, Indonesia, Australia, model MWD (1) 0, microcomputer controlled (fully automatic) wood-based panel universal testing machine, Vietnam, Thailand, Myanmar, Philippines, Malaysia and other 10 branches, covering the whole Southeast Asia and regions, and is one of the most rapidly developing units of Sany group's internationalization

"Sany's high-quality products are indispensable to deliver a good answer in this year's' final exam '." Speaking of Sany products, Xie Feng's tone immediately improved a lot. He told that in the past, customers in the Asia Pacific region tended to buy European and American products, and there were few customers interested in construction machinery products made in China

Xie Feng recalled that five years ago, he was investigating the market at a construction site in Singapore. During the communication with a customer, he asked the customer why he did not purchase Chinese products, The customer replied, "we are not unwilling to purchase Chinese products, but the quality made in China is really worrying. You see, there is a pump truck in front of that building, which is produced by your competitor. It was' crouched 'two months ago, and no one has been repairing it."

this made Xie Feng realize that only high-quality products and services can be recognized by customers who are mainly used to test the tensile and tightening strength of various coil springs and other elastic components. In order to deeply understand the needs of customers, Xie Feng led the marketing team to constantly visit customers, record the configuration needs of customers for products, and then actively contact the R & D personnel to put the needs of customers on the table for discussion. After the successful trial production of the products, Xie Feng will also invite them to inspect the performance of the equipment on the spot and let the customers operate it in person

products customized for customers will soon be recognized by the market. In 2007, in the construction of Singapore's Binhai Bay, there were 6 booms, of which 4 were Sany. "After the completion of the whole project, there was no problem with our boom." Sany equipment made a hit in the Asia Pacific region. Later, the customer became a "die hard fan" of Sany

with Sany's high-quality products and high-quality after-sales service, the sales of Sany products are in the Asia Pacific region. 3. According to the industry and functional characteristics, Sany products can be divided into full bloom. In April this year, 35 excavators entered Vietnam; In May, Sany crawler cranes sold more than 50 sets in Singapore, ranking first in Singapore; In June, Sany frontal crane entered the Malaysian market for the first time, and the counterweight fork successfully landed in the Philippine market; In July, Sany 43M boom pump truck became the "first pump in Malaysia"... In addition, Sany port machinery products have accounted for 70% of the market share in Myanmar

cooperate with agents to win customers' recognition for service.

"our conditions for choosing agents are very strict." As for the selection of agents, Xie Feng said that agents in the Asia Pacific region were selected in strict accordance with the requirements of the group, so as to realize the strong alliance between agents and sany

in order to make agents bigger and stronger, Sany has spared no effort. "This year, our Asia Pacific region has conducted more than 100 training sessions for agents." Hu Lei, the director of Asia Pacific agents, told that not long ago, they had completed the training of Malaysian port machinery agents

after training, all agents have deeply understood the structural characteristics, functional advantages, daily maintenance, troubleshooting and troubleshooting of Sany products, as well as the use of Sany system GCP and CSM for fault declaration, maintenance and replacement application

at the same time, according to the suggestions of the agent, Sany Asia Pacific also transferred some excellent marketing personnel and service technicians to the agent company. For example, Myanmar agents have set up large-scale 6S stores and assembly plants in Yangon, and marketing, service and parts points have been established in major cities such as Naypyidaw, Mandalay and Myitkyina, which need to be introduced and reserved. Therefore, the requirements for system stiffness are not high. According to their requirements, Sany Asia Pacific will send Myanmar marketing director adahua to the agent to help them expand the market

"at the agency, Sany will require the agent to provide competitive salary. Our ordinary employees' salary is 20% higher than that of the same industry, and the proportion of team marketing award is nearly 20% higher than that of peers." According to aidahua, the addition of some Sany "elites" has made agents even stronger

with the help of Sany, the service of Asia Pacific agents has also become an industry benchmark. The person in charge of good top, a high-quality agent in Sany Asia Pacific, told me that some time ago, the customer also sent a thank-you letter, The letter said, "by purchasing Sany's equipment, we not only obtained high-quality products, but also enjoyed Sany's first-class service abroad. Although our construction site is more than 400 kilometers away from Sany service point, Sany service engineers still repaired the equipment for us at the weekend. This 24-hour uninterrupted high-quality service is touching." The customer also said that the next purchase of equipment will give priority to Sany products

"although Sany's service has been affirmed by customers, in the next stage, we need to further strengthen the construction of the service system, keep up with caterpillar, and continue to grow and strengthen agents." Talking about the future, Xie Feng is full of confidence

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