The hottest soft manufacturing helps the transform

2022-09-26
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Soft manufacturing: helping the transformation and upgrading of the manufacturing industry

Abstract: from a global perspective, soft manufacturing is becoming a general trend of the transformation and upgrading of the manufacturing industry. The so-called soft manufacturing refers to a manufacturing mode whose main purpose is to meet the soft demand, and the soft input accounts for more than 50% of the total product value

manufacturing is an important area of supply side structural reform. Only by accurately understanding this means grasping the trend of global manufacturing reform, can we get twice the result with half the effort in the process of accelerating the construction of a manufacturing power and the development of advanced manufacturing industry. At present, apple, Tesla, general electric, Dell and other enterprises have pioneered soft manufacturing. China should seize the historical opportunity of the soft change in the manufacturing industry, accelerate the transformation and upgrading of the manufacturing industry, and open a broader space for China's sustained economic growth

soft manufacturing is the general trend

from a global perspective, soft manufacturing is becoming the general trend of the transformation and upgrading of the manufacturing industry. The so-called soft manufacturing refers to a manufacturing mode whose main purpose is to meet the soft demand, and the soft input accounts for more than 50% of the total product value. Soft manufacturing can be measured by "soft value coefficient of goods" (the proportion of soft value in goods). The higher the soft value coefficient of goods, the higher the score, indicating the higher the degree of soft manufacturing of enterprises

for example, there is almost no soft input in the production of simple hard wealth such as feed, and the soft value coefficient is low; General automobile manufacturing, real estate and other manufacturing industries, with the increase of soft investment, the soft value coefficient continues to increase; Clothing, western medicine, nutrition and other commodities, with a soft value coefficient of more than 50, basically belong to soft manufacturing; The soft value coefficient of Maotai is as high as 90, which is a typical soft manufacturing mode

the cost composition of a bottle of Maotai, such as food and water, will not exceed 50% of the total price; The material cost of an iPhone will not exceed 50% of its selling price; This "extra value" has nothing to do with the raw materials and components consumed in the production process. It is the value created through soft manufacturing

some studies have pointed out that the current earnings of multinational companies have mainly come from soft value. According to customs statistics, Apple's $140billion in overseas markets in 2015 was not included in U.S. exports. Soft manufacturing is the real secret for the U.S. economy to lead the world

meet the soft needs of a better life in the new era

the fundamental reason why soft manufacturing has become a general trend in the transformation and upgrading of the global manufacturing industry is that as the material needs are basically met, consumers' needs are more to the psychological level of identity, aesthetics, self-worth and so on, which we call soft needs

in the current consumption composition of Chinese residents, the expenditure to meet soft demand is accounting for an increasing share: in 2016, the amount of high-end consumer goods purchased by Chinese consumers "Haitao" was almost equivalent to one fifth of the total social consumption. This specific analysis and exclusion confirms the judgment in the report of the 19th CPC National Congress from one perspective that the main contradiction in China's society has been transformed into the contradiction between the people's growing need for a better life and unbalanced and insufficient development. From a certain point of view, this is also the contradiction between the growing soft demand and the relatively backward soft value creation ability

with the continuous growth of soft demand, the ability to create value in product design, marketing, use, communication and other links has been continuously enhanced, while the value creation ability in simple production links is actually shrinking. The overcapacity and backward production capacity in the field of low-end consumer goods manufacturing occupy natural resources, human resources and financial resources, but the amount of value created is often less than the amount of value consumed. The high-end manufacturing industry, which does not consume natural resources as the premise and mainly relies on soft resources to create soft value, has been in a state of scarcity

at the same time, soft manufacturing also reduces the dependence on hard resources, makes the manufacturing industry more in line with the concept of green development, and helps China's manufacturing industry embark on the path of green development and sustainable development

The report of the 19th CPC National Congress pointed out that accelerating the development of advanced manufacturing industry and promoting China's industry to move towards the middle and high end of the global value chain. At present, some advanced manufacturing enterprises in China, such as Huawei and Haier, are practicing "soft manufacturing", adding more soft value to their products and striving for the top in the global value chain, which shows that the soft manufacturing reform of Chinese enterprises has great potential

first, accelerate top-level design and formulate operable strategies for the transformation and upgrading of the manufacturing industry. Made in China 2025 has proposed to improve the quality, brand and innovation of products by strengthening innovation, implementing intelligent, digital manufacturing, green manufacturing and other ways. On this basis, we should further clarify the direction of transformation to "soft manufacturing", and formulate and implement operable strategies for the soft change of manufacturing industry

second, enterprises should accurately grasp the soft needs of consumers, improve the soft value of their products through cultural communication, image building and other means, and maintain a certain scarcity in supply

third, accelerate the implementation of the concept of green development, so that this soft investment can replace more hard resources. Accurately increasing soft input to enhance the soft value of products can often improve the competitiveness of products better than increasing hard resource investment, which is an important law of soft manufacturing. We should speed up the transformation of manufacturing from productive thinking to creative thinking, and break away from the constraints of natural resources and the environment

fourth, we should grasp the new law of soft value distribution and be in a more favorable position in the international division of labor in the new era. Today, in the late industrial society, soft value and soft manufacturing capacity are becoming the leading factors determining the flow and distribution of wealth in the new era. Only by grasping the new law of soft value distribution, can China's manufacturing industry move towards the middle and high end of the global value chain

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